Our company structure is based on the idea of a flat organisation where everyone is a component of a whole, dependent on each other's expertise. We value trust and transparency; we are inspired by matriarchy that is reflected in long-term, durability and resilience.  

 

The model is visualised as rings on water instead of hierarchy at the height. It starts with a drop, an idea, that shapes the first ring. In the middle of that ring we have the core group – the creative circuit – who makes reality of the idea. The next ring will handle operational tasks such as b2b, sourcing, ordering raw products and production. The ring that comes after that communicates directly with consumers, the sales group, ambassadors, models and influencers.    

 

The strength of the model lies in the fact that the creative circuit works to manage the values within the company, which are then spread outwards through all our rings on the water. Our products become a strong manifestation of our values. 

 

We believe that soft values are important. Existing matriarchs in the world always prove to be long-lasting and strong.